The history of the brand began in the suburbs of Florence in 2011, when the founder of the brand opened a small production of accessories from the famous Florentine leather and a small family shop, where he exhibited his products for sale. Then the company bore the name of the name of the founder's daughter - Apolinaria. Subsequently, the daughter took over the management of the company and in 2017 the brand was renamed into Api Apoli because of the family's love for bees (the family had its own apiaries for many generations) and chose a logo corresponding to the name, which was registered in the international cadastre in 2020. Apolinaria was able to attract the attention of many locals and visiting tourists and quickly achieved popularity,because the brand's bags are of impeccable quality.

The manufacturers carry out constant quality control. The brand adheres to the famous traditions of Italian leather processing, with many details being sewn by hand. The young designer of the Sofia Forlani brand creates exclusive models adhering to modern trends and new technologies. The Italian leather industry is the world leader in this field. Italian leather is of high quality, appreciated all over the world and is often considered the best leather, renowned for its strength, flexibility and rich colors.

Api Apoli bags can now be found in many other Western European countries besides Italy. The brand also entered the markets of Eastern Europe and Russia.